Bet365 is a truly unique online bookmaker having built an online-only reputation to become a real market leader without the background in land based betting shops.
They offer one of the most comprehensive sports betting experiences around, combining an attractive Bet365 introductory offer, excellent selection of events with an intuitively designed interface.
The layout of the site itself is the first thing that punters will notice. Having undergone several overhauls since the original site, it now feels more like an app than a website, a true operations centre for the sports bettor.
The arrangement of different areas is fairly standard initially, with events down the left hand side and the active coupon on the right, with most details in the middle of the screen.
The experience becomes totally unique when the punter enters the in-play section. They can select from virtually any live event in the world, with dozens of live bets available.
Many events also display a live stream within the page itself, while a scoreboard at the top lists all important betting events, including goals, cards and corners. The live betting implementation is truly a masterpiece.
The Bet365 signup bonus is one of the most popular in the industry. Rather than the player having to make a fairly large bet to receive a free bet, Bet365 simply matches the punter’s first deposit of between £10 and £200 at a rate of 100%. This makes the bonus stand out not only for being lucrative, but also for being flexible.
There are literally dozens of on-going promotions at any one time. A favourite among racing enthusiasts is the ‘Channel 4/1’ offer. If the punter backs a winner at 4/1 or greater in a Channel 4 live race, they receive a free bet of equal value on the following live race.
This is complemented by a bonus on all top-level European football accumulators, where the player can receive up to a 100% bonus on winning bets.
Bet365 is truly an all-purpose bookmaker, with a great selection of events and live streams, plus one of the best live betting centres of any site.